Sometimes I like spending time on Google Trends and put in a lot of different search terms. You can see the global distribution of search terms, compare different terms, and see the historical popularity of terms. One of my recent surprises is visible when entering the search term "Data Vault modeling" for interest by region within the past 5 years. Google explains "Interest by Region" as the following: 'See in which location your term was most popular during the specified time frame. Values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular. A value of 0 indicates a location where there was not enough data for this term. Note: A higher value means a higher proportion of all queries, not a higher absolute query count. So a tiny country where 80% of the queries are for "bananas" will get twice the score of a giant country where only 40% of the queries are for "bananas".' The results are really interesting, the top 5 regions with their values are: - Finland: 100 - Netherlands: 66 - Belgium: 56 - New Zealand: 55 - Switzerland: 48 The United States have a score of only 19! What are your most interesting Google Trends findings, Tech related or not? Let me know! Source: trends.google.com/...